What Startups Get Wrong About Going Global with Brian McConnell

For a startup, the price of putting off localization rarely shows up as a line item. It shows up years later as tech debt, forced migrations, and markets a competitor got to first. In this episode of The Agile Localization Podcast, host Stefan Huyghe talks with Brian McConnell, Founder and General Manager of Localization Technology Partners and former localization lead at Lyft, Medium, and Notion, about when to start localizing, how to build infrastructure that scales, and why the function may need a new name. The views, thoughts, and opinions expressed in this podcast are solely that of the speaker and do not reflect the views, opinions, policies, or position of Crowdin.