#137 From CJ Call Center to Fortune 500 CMO | Sunil Kaki & Tye DeGrange

Sunil Kaki, Founder & CEO of Clove Growth, joins Tye DeGrange to trace the career blueprint that took him from a CJ call center to Fortune 500 CMO roles. They dig into brand vs. performance marketing, why chasing every new channel kills growth, CAC/LTV discipline, optimizing the first-user experience, the affiliate marketing philosophy that actually works, building trust with your CFO, and where AI agents fit into modern marketing. Connect with Sunil: https://www.linkedin.com/in/sunilkaki/ #AlwaysBeTesting #PerformanceMarketing #Marketing