#2 Reclaiming Abandonment Cart Revenue, Adam Robinson, CEO of Retention.com

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Adam Robinson Hype man & Announcer: John Potito Adam is the CEO of Retention.com . What is Email-Based Retargeting? How to spruce up your Email Marketing Game? Timestamp: 00:00 Introduction and Welcoming Adam Robinson as Guest 01:10 Adam Robinson's Background and Journey in Business 03:22 Challenges of Competing in a Mature Market 04:20 Developing a Differentiating Feature for Email App 06:21 Impact of Changes in Facebook's Tracking System 07:14 Difficulty in Understanding Tag Management Solutions 08:30 Target Market for New Product and Challenges 09:32 Performance of Email List and Major Customers 10:43 Importance of Efficiency and ROI in Business 11:59 Balancing Value and Pricing in Business 12:24 Lessons Learned and Reflections on Growth 15:14 Changes in Sales Department and Hiring Process