#20 B2B Affiliate Marketing Pro who built programs for Square, DocuSign, and Squarespace, Amy Crider, Principal Consultant, Parkside Consulting Group LLC

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Amy Crider Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 01:20 Amy's marketing insights 02:31 Career journey unfolds 04:08 Handling global accounts 05:49 Balancing parenthood, career 07:22 Utah Travel Tales 08:16 Building affiliate relations 10:18 Evolving marketing strategies 13:34 B2B marketing deep dive 17:37 Testing marketing strategies 23:15 Prioritizing business improvements