#3 Understanding FTC Guidelines for Affiliates and Influencers, Tricia Meyer, Lawyer and PMA Executive Director

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Tricia Meyer Hype man & Announcer: John Potito Tricia is an Attorney working as the Executive Director of the Performance Marketing Association and is also the CEO of Sunshine Rewards and Helping Moms Connect. How and what to understand about Affiliate Regulatory and Compliance? How do we view FTC Disclosure from a Legal Perspective? Timestamps: 00:00 Introduction to Trisha Meyer and her background 02:10 Discovering affiliate marketing through blogging challenges 04:47 Importance of legal compliance in affiliate marketing 06:45 FTC guidelines and consequences of non-compliance 08:13 Role of intermediaries in ensuring proper disclosure 09:35 Monitoring and enforcing compliance with FTC guidelines 11:26 Consequences of non-compliance and additional red tape 13:12 Importance of contracts in monitoring disclosure compliance 15:13 Discussing challenges with toolbars in affiliate marketing 17:17 The role of the Performance Marketing Association (PMA) 20:14 The dilemma of toolbars and collaboration for solutions 23:45 The need for transparency and data-driven decision-making