SaaS Class EP 1: AEO is the New SEO — How HubSpot & Webflow Are Winning AI-First Discovery | Nancy Harnett & Guy Yalif

The first episode of SaaS Class tackles one of the most pressing questions in B2B marketing: how do you win when your buyers are finding answers on ChatGPT and Perplexity instead of Google? Tye sits down with Nancy Harnett (Head of Affiliate & Offsite AEO at HubSpot) and Guy Yalif (Webflow, formerly CEO of Intellimize) to break down what's actually working in the race to become the most visible brand in AI search. Nancy reveals how HubSpot generated 200K+ AI citations in 6 months and became the #1 most visible CRM across AI search. Guy shares how Webflow appears in 67% of the AI answers they care about — more than any other CMS including WordPress. What you'll learn: Why AEO is a natural evolution of great SEO, not a replacement The 4 pillars of AEO: Content, Technical, Authority & Measurement Why affiliate marketing is now the "new backlinks" — driving top and bottom-funnel AI impact How HubSpot used Reddit to go from ~100 to 146K AI citations in 7 months Content depth and localization: what actually moves the needle How to build a closed-loop measurement system to iterate fast