Season 2 - Style DNA: Ollie Proudlock

My podcast guest this week is the designer, entrepreneur and podcaster Ollie Proudlock. Ollie grew up surrounded by creativity, his mother was a knitwear designer and he remembers Ralph Lauren’s visits to their family home where Ralph would select designs from his mother’s Fair Isle collection, often modelled by him, his friends and his siblings. After attending Art College Ollie starred in 10 seasons of Made in Chelsea and cleverly leveraged his own image and love of fashion and style to create his brand Serge DeNimes in 2011. Starting with seasonal collections of clothing and accessories before swivelling to take advantage of a gap in the market for high quality fashion jewellery for men. We talk about men wearing pearls… how his first collection was inspired by photographs that his mother took when visiting the Rio Carnival in the 70’s, all the way through to the influence of music on fashion…