Building Your Customer Avatar and Drive Conversions - Brent Zahradnik - Amazon Legends - Episode #235

The guest on today’s episode is Brent Zahradnik. He is the founder of AMZ Pathfinder, an Amazon advertising management agency. He started the company in the summer of 2015 and it has since worked with hundreds of brands selling in the North American and European Amazon marketplaces. In today’s episode, he discusses building your customer avatar and drive conversions. Takeaways: Optimization is like art and science; the art part is understanding and empathizing with people. And then the scienc...