Losing Money to Make Money on Amazon - Shaff Qureshi - Amazon Legends - Episode # 150

Today’s guest is a private-label guru and a law school graduate turned entrepreneur. Shaff Qureshi is the Founder of Sulazra Brands. Shaff shares his secrets to success with Amazon PPC ads, whether you should target long tail or short tail keywords, and how to construct your Product Display Page to convert. Takeaways: You need to pay more upfront in your CPC costs, even if you might be losing money, in order to get customers in. this is especially important when your customers have a signif...