Selling on Your Story - Matthew Tucker - Amazon Legends - Episode # 146

Your success on Amazon comes down to the story that you tell through every aspect of your listing, product, and customer experience. Matthew Tucker has been in digital marketing for over a decade and he is now the CEO and Founder of King E4. Matthew shares what to focus on when telling your story, how to optimize your brand’s numbers, and what the benefits of storytelling are for your brand. Takeaways: While your numbers are great to tell you what to optimize, you need to build a great bran...