The Less is More Strategy for Amazon PPC Ad Spend - Bernard Nader - Amazon Legends - Episode # 149

There is a lot of murky water around how Amazon works and how to optimize your ad spend. Today’s guest went from building control panels for aircraft selling on Amazon and eventually became a master of PPC. Bernard Nader is the Co-Founder of PPC Maestro and an incredible Amazon expert. Bernard shares how to approach launching a new product on Amazon, making the most of Amazon PPC ad spend, and what you need to do before hiring help to grow your brand. Takeaways: Before thinking about advert...