Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Hacking the Human Mind - Book Preview: Pringles
Sep 17, 2025
19:07
S1 · E83
-(0)
About this episode
MichaelAaron and Richard open with a sneak preview of their upcoming book, Hacking the Human Mind. Next, they revisit the Pringles case study from way back in Episode 7 - a new form factor, a sticky rhyme (“once you pop…”), and the power of fluency. They also unpack skin-in-the-game incentives to favor outcomes over optics.
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Episode Details
- Author
- Consumer Behavior Lab
- Show Type
- full
- Audio Format
- audio/mpeg