Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
How Apple made its benefits more memorable by making them concrete
Sep 28, 2023
25:13
S1 · E23
-(0)
About this episode
In this episode, we discuss how Apple successfully utilizes behavioral science principles such as optimal newness, the power of concrete language, and simplicity to drive innovation and create a consistent and memorable brand experience.
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Episode Details
- Author
- Consumer Behavior Lab
- Show Type
- full
- Audio Format
- audio/mpeg