Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
How Blue Apron adds a little friction to boost taste perceptions
Jun 6, 2023
23:27
S1 · E15
-(0)
About this episode
In this episode we discuss the secrets behind the paradox of friction. Removing friction is useful for behavior change, while adding friction is useful for creating belief in the quality of a product.
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Episode Details
- Author
- Consumer Behavior Lab
- Show Type
- full
- Audio Format
- audio/mpeg