Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
How Costco uses the sunk cost effect to drive repeat purchase
Mar 12, 2024
21:54
S1 · E31
-(0)
About this episode
In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.
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Episode Details
- Author
- Consumer Behavior Lab
- Show Type
- full
- Audio Format
- audio/mpeg