Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
How ‘Don’t Mess With Texas’ achieved success by recognizing ads are a weak force
Sep 28, 2023
19:22
S1 · E20
-(0)
About this episode
In this episode, we delve into the Don't Mess With Texas campaign and its remarkable success in reducing litter on Texas highways by 72%, highlighting the power of reframing behaviors to align with existing beliefs and making change easier.
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Episode Details
- Author
- Consumer Behavior Lab
- Show Type
- full
- Audio Format
- audio/mpeg