Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
How Facebook harnesses uncertain rewards to build a sticky user experience
Jun 6, 2023
14:01
S1 · E17
-(0)
About this episode
In this episode we discuss how Facebook and other brands use uncertain rewards to create an addictive and exciting user experience.The power of uncertain rewards and the element of variability is the key to embedding a behavior.
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Episode Details
- Author
- Consumer Behavior Lab
- Show Type
- full
- Audio Format
- audio/mpeg