Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
How Halloween candy can teach marketers about choice, memory, and reward
Oct 29, 2025
33:50
S1 · E89
-(0)
About this episode
In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matters, and how uncertain rewards can drive more excitement and engagement—without costing more.
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Episode Details
- Author
- Consumer Behavior Lab
- Show Type
- full
- Audio Format
- audio/mpeg