

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
How small behavioral shifts can help make you happier
Feb 25, 2026
46:41
S1 · E105
-(0)
About this episode
In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, and the power of anticipation, they unpack practical, science-backed ways to increase joy in everyday life.
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Episode Details
- Author
- Consumer Behavior Lab
- Show Type
- full
- Audio Format
- audio/mpeg