Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
How small changes to choice design can help pharma brands drive better prescribing outcomes
Aug 12, 2026
45:45
S1 · E131
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About this episode
MichaelAaron and Richard explore why half of chronic-illness patients skip their medication, and why scaring them into compliance backfires. They cover a study on avoiding bad medical news, a simple diagram that cut medication errors in half, and two studies showing doctors are swayed by menu order and time of day when prescribing.
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Episode Details
- Author
- Consumer Behavior Lab
- Show Type
- full
- Audio Format
- audio/mpeg