Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
How to use behavioral science to create positive social impact
Feb 11, 2026
49:13
S1 · E103
-(0)
About this episode
In this episode, we start our mini-series on behavioral science for social good. This time, we’re discussing how to encourage people to stop smoking. We explore three principles – social proof, the importance of starting small, as well as why fear-mongering can backfire.
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Episode Details
- Author
- Consumer Behavior Lab
- Show Type
- full
- Audio Format
- audio/mpeg