

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior
Jul 30, 2025
49:36
S1 · E76
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About this episode
In this episode we speak with David Robson, science journalist and author of The Expectation Effect. David explores how beliefs, attitudes and expectations shape our health, performance and daily experiences. He explains the fascinating science behind placebo effects, the power of mindset in influencing outcomes and the implications for behavior change messaging.
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Episode Details
- Author
- Consumer Behavior Lab
- Show Type
- full
- Audio Format
- audio/mpeg