Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior

Jul 30, 2025
49:36
S1 · E76
-(0)

About this episode

In this episode we speak with David Robson, science journalist and author of The Expectation Effect. David explores how beliefs, attitudes and expectations shape our health, performance and daily experiences. He explains the fascinating science behind placebo effects, the power of mindset in influencing outcomes and the implications for behavior change messaging.

Comments

Rate this episode

Episode Details

Author
Consumer Behavior Lab
Show Type
full
Audio Format
audio/mpeg

We use analytics

We use Umami, a privacy-friendly analytics tool, to understand how visitors use this site. No personal data is collected and no data leaves our EU servers. You can accept or decline below. Privacy Policy