Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Interview: Mark Ritson on consistency, pricing power, and the myths holding marketers back
Feb 18, 2026
1:05:28
S1 · E104
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About this episode
In this episode, we’re joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about the underestimated power of consistency in marketing, his “Bothism” approach to strategy and why insights from B2C marketing also work in B2B.
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Episode Details
- Author
- Consumer Behavior Lab
- Show Type
- full
- Audio Format
- audio/mpeg