Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Summer holidays: using nostalgia to increase willingness to pay
Jun 3, 2024
36:55
S1 · E39
-(0)
About this episode
In this episode, we talk about how marketers leverage principles like nostalgia and active commitment to sell targeted experience to customers.
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Episode Details
- Author
- Consumer Behavior Lab
- Show Type
- full
- Audio Format
- audio/mpeg