Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Super Bowl: why costly signalling makes messages more effective
Feb 27, 2024
27:01
S1 · E28
-(0)
About this episode
In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.
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Episode Details
- Author
- Consumer Behavior Lab
- Show Type
- full
- Audio Format
- audio/mpeg