S2 E4. Peer to Peer Insurance + Friendsurance

Can peer-to-peer insurance rebuild trust in the industry? Trust in insurance is at an all-time low. But what if customers worked together instead of against their insurers? Friendsurance, a pioneering German insurer, is flipping the model—using peer networks to reward claim-free behaviour and create a fairer system. But can this really fix the trust problem? Nick and Toby explore why trust in insurance is eroding, how peer-to-peer models work, and what insurers can learn from Friendsurance’s approach. Plus, they dig into how innovation techniques can help insurers rethink risk-sharing and customer relationships.