De-Nazifying the Love Bug: The VW Beetle Story Part II

It's 1945. The Volkswagen factory has been bombed and members of the staff have been arrested as war criminals. So how did the company turn around in just a few years and begin making Beetle cars that became a global sensation? Big political and economic moves helped - but a British Army officer, Walt Disney and a New York ad agency also played pivotal roles in turning a car that Hitler had championed into the favourite ride of surfers, school teachers and hippies. Write to us at businesshistory@pushkin.fm See omnystudio.com/listener for privacy information.