AI agents will infiltrate your martech stack
Conversations with MarTech

AI agents will infiltrate your martech stack

Mar 5, 2025
13:38
S1 · E7
-(0)

About this episode

The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents being used in customer-facing applications, they’re making headway in martech stacks, where they can take requests for data, then reach out to variou...

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Episode Details

Author
MarTech.org
Show Type
full
Audio Format
audio/mpeg

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