Decoding today’s digital experience

You don’t need billions of data points to tell you that the digital experience has changed significantly in the past few years, but when you have them, they tell quite a story. Just a few years ago, many digital experiences started with what we now call “traditional search.” But as traditional search gave way to AI-powered search, it created a shockwave across the digital landscape. Organic traffic is down. Discovery is more fragmented. LLM visitors behave differently from search visitors and...