How to use video to bolster your GTM strategy with Korina Edwards

Could your revenue team use better open rates? How about improved reply rates? Or faster deal velocity? The key to better engagement with prospects and customers might be all around you. Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and text messaging, there’s still no better medium for capturing and holding attention than video. If you hear “video” and think of the time required to shoot and edit a message, we’...