Playbook Broken: Rethinking Marketing with Molly St. Louis

In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis, co-founder of Mosaic Group Media, they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measurement in today's AI-driven landscape. Molly shares insights from her career in media and marketing, including her personal journey of adap...