Playbook Broken: The Innovator's SEO: Navigating the New Age of Search with Matthew Kay

Welcome to Playbook Broken, where outdated marketing tactics are left behind. Marc introduces Matthew Kay, the new head of Search for Active Campaign and co-founder of the Tech SEO Connect conference. They discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete. The conversation covers the rise of new search platforms like TikTok, the pitfalls of performance marketing, and the importance of brand building in the cur...