What data and AI hide about your customers

Malinda Sandman, global VP of Marketing at Typeform, discusses how AI is reshaping the landscape for B2B and B2C marketers. Malinda dives into why AI might actually be making marketing harder in the short term due to the shift toward a "clickless" environment, how marketing teams can avoid the "garbage in, garbage out" trap of AI tools, and why having more data doesn't necessarily mean you know your customer. She also shares how Typeform uses AI to conduct scalable customer interviews ...