72 Shoshana Berger - Author and Executive

Shoshana Berger, is an author, founder, as well as executive editor at Ideo. Her book on facing Mortality, A beginner’s Guide to the End, which you co-authored with Dr. BJ Miller, was published by Simon & Schuster in 2019. In support of the book, she also published op-eds and essays in the New York Times, TIME, Fast Company, and other publications. She was a senior editor at WIRED , and co-founded the DIY design magazine, ReadyMade , which was a finalist for a National Magazine award. In 2006 she turned this into a book, Ready Made: How to Make (Almost) Everything . Through her early work in journalism, starting her own business and a lap in the corporate world, she began to develop what has become a Swiss Army Knife of experience including guiding innovation sprints, helping global organizations use the tools of storytelling to generate ideas, shaping the voice of a brand, and even projects that have helped reimagine Judaism , death , and school lunch . And for those of us didn’t know, she also wrote a book about William Butler Yeats living in New York in the year 2029. Shoshana, believes in leading with a strong story, bringing everyone within a team along for the ride, and the question, How do you tell a human story that also drives business? CONTACT SHOSHANA BERGER Instagram: https://www.instagram.com/shoshanaberger/?hl=en Website: https://www.ideo.com/people/shoshana-berger CONTACT RON CECIL Website: https://www.roncecil.com/ Instagram: https://www.instagram.com/rcecil/ Facebook: https://www.facebook.com/ron.cecil CONTACT DANIEL PENNER CLINE Instagram: https://www.instagram.com/dpennercline/ Facebook: https://www.facebook.com/profile.php?id=1498866808 Support CFS through PATREON or ANCHOR.FM