The Automaker That Takes Design Very Seriously? Kia. Surprised? Here's Why...

Think great automotive design is only for high-end luxury and performance vehicles? Not necessary. Starting 20 years ago after stealing Peter Schreyer from the Volkswagen Group, Kia has quietly built an impressive portfolio of original award-winning automotive design. Tom Voelk travels to Milan, Italy for Design Week 2026 to show how the company is serious about staying true to its concept car designs. Kia's Global Head of Design, Karim Habib (formerly of BMW, Infiniti and Mercedes Benz) offers interesting insight, stuff you may not have thought about when it comes to the way your car looks. Plus, a close look at the Vision Meta Turismo concept. Tom was attended a Hyundai/Kia event to produce this story. All editorial content is his own opinion.