About this episode
In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, examine the relevance of price elasticity in today's world. Rob and Philip kick off the conversation by defining price elasticity, detail the dark art of price elasticity, and why retailers and eCommerce companies should approach the subject with caution.
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Episode Details
- Author
- BlackCurve
- Show Type
- full
- Audio Format
- audio/x-m4a