Ep. 039 - Pricing in 2023

In this podcast, we reflect back on the topics of eCommerce Matters episodes in 2022, which include: the link between pricing decisions and your google ads/organic performance, how to focus your pricing decision-making when you have thousands of SKUs, the importance of understanding how to optimise your digital shelf, how to get the most out of BlackCurve pricing insights, what are the best pricing rules for eCommerce SMBs, what is Decision Intelligence, how headless pricing can give the Enterprise customer extreme flexibility, as well as some of the best eCommerce software out there today. We also make our predictions for what e-commerce companies should be doing in 2023, to make sure their pricing game is market-leading. Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve. BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.