eCommerce Matters
Ep. 049 - Psychological Pricing Advantages & Disadvantages
Jun 28, 2023
47:20
S3 · E49
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About this episode
In this episode, we'll discover the pros & cons of psychological pricing, and explore how this strategic pricing approach can influence consumer behaviour & improve business strategy. Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve. BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.
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Episode Details
- Author
- BlackCurve
- Show Type
- full
- Audio Format
- audio/mpeg