Black Friday Cyber Monday Campaign Strategy

69 - Black Friday is coming up. Fast. There's an estimated $90 billion (yes, with a B) in sales up for grabs this year. When one-fifth of those are coming from email, your campaign strategy needs to be top-notch. In this episode, we dive into the nitty-gritty. Breaking down exactly what you should be sending, when, and to which customers to make the most of this Black Friday weekend. Get ready to send a lot of emails. This is the only time we'll ever tell you it's a good idea to b...