How To Create An Effective Email Preference Page To Reduce Unsubscribes

30 - Unsubscribes are a serious issue as they influence the way email service providers like Gmail, Yahoo, and Outlook see you as a sender. While a user finding themselves on your unsubscribe page may seem like a lost cause, you can change their mind with a well-implemented preference page. In today’s episode, Vira and Alissa walk you through what a preference page is, how to use it to reduce unsubscribes, and share examples of the most effective and memorable preference pages. Tune i...