How to Discover Profitable Segments and Customer Insights Backed by Data Science

148 - The importance of segmentation is no secret to anyone in email marketing. But should we rely solely on the conventional “60-day engaged”, or is there a more effective approach? In this episode, our guest John Chao joins our Email Einstein, Vira, to discuss advanced segmentation and how to leverage it to maximize your list’s profitability. About today’s guest You’ll Learn Some of the questions we ask Links mentioned in this episode Claim your free email marketing audit!