How to Use Organic Content as an Opt-in for your eCommerce Business

99 - eCommerce is an ultra-competitive business, especially when you’re up against titans like eBay and Amazon. But Sean Reyes and his team at Shock Surplus found a way to cut through the clutter and beat Amazon at their own game. Content. Creating compelling, informative, and frankly, fun content has helped Shock Surplus climb google search rankings to sit above Amazon for the word “shock” and skyrocket their revenue year over year. This week on Email Einstein, Vira sits down wit...