Robbie Fitzwater: "Email is not dead, but bad email is dying."

164 - In this podcast episode, we take a profound plunge into the realm of eCommerce email and SMS marketing alongside Robbie Fitzwater. Some of the questions we ask: What are some common mistakes businesses make with their email marketing efforts?How can businesses enhance the value and engagement of their email marketing for recipients, shifting it away from being perceived as a constant bother?How can businesses repurpose content from other channels and align it with their email campaign...