Using RFM Segmentation to Personalize the Customer Journey

147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation. RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for: Recency: How recently a customer has made a purchaseFrequency: How often a customer makes purchasesMonetary Value: How much money a customer has spentListen to the episode and learn how to use RFM segmentation to persona...