The Swimsuit That Launched a Thousand Knockoffs

Lauren is joined by Georgiana Huddart, owner and creative director of British swimwear brand Hunza G. Georgiana shares the fascinating story of how she pulled the label, originally popular in the 1980s, out of obscurity. Today, Hunza G. is not only one of the most popular swimwear brands on the market, it has also influenced fashion trends writ large. Its proprietary crinkle fabric is copied endlessly: they talk about outrunning the knockoffs, her aspirations for the company, and much more. Hunza G Swimwear Hunza G Gingham Collection Hunza G UPF/UV Protective Swimwear