Step By Step Process To Make A Product VIRAL & Profitable - ft. Beardo Founder | FO124 Raj Shamani

Join Instagram Growth Masterclass Here: https://hi.switchy.io/FFAF Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0 -------------- Subscribe To Our Other YouTube Channels:- https://www.youtube.com/@rajshamaniclips https://www.youtube.com/@RajShamani.Shorts ---------------- In the third episode of Figuring Out: Consumer Brands we are in conversation with Ashutosh Valani. He has launched, scaled and sold off 2 D2C brands (Beardo & Villain) in 4 years and now is working on his third startup Renee Cosmetics. He holds a degree from Brunel University, London and Co-Founded 3 startups. He disrupted the beauty & grooming industry not only once but thrice. And in this podcast he has shared all the insights of how to build a startup from scratch to how to scale it and sell it. He shares the key factors that led to the resounding success of all three of his startups, insights he noticed about Indian consumers, How he built Renee cosmetics and such a crowded market and set it apart from the competition. He also shared the challenges of the Indian beauty & grooming industry and insights of perfume market in India. If you're an aspiring entrepreneur or simply curious about the grooming, beauty, and fragrance industries, this podcast is a must-listen. FollowAshutosh Valani On Linkedin: https://in.linkedin.com/in/ashutoshvalani Instagram: https://www.instagram.com/ashutoshvalani/ ----------------- Timestamps: 00:00 - Intro 03:24 - Is he an underrated founder? 07:18 - Building Beardo, Villain & Renee Cosmetics 11:38 - His first few jobs 13:34 - Consumer insights from his job as a waiter 20:17 - Beauty & grooming market in India 22:17 - 5 viral products of Renee cosmetics 29:53 - Why D2C brands don’t work 31:58 - Beardo’s strategy to go offline 34:39 - First viral campaign of Beardo 36:27 - Story behind name Villain 37:55 - Too faced story 39:43 - Perfume market in India 44:43 - Building one product vs multiple products 47:13 - Perfume Brands for men vs women 54:42 - Is the perfume market cluttered now? 58:41 - Top profitable businesses in India 1:06:04 - Grow the category 1:07:38 - How are Indian consumers different? 1:12:18 - Experience working with Suniel Shetty 1:15:06 - Working with KGF actor Yash 1:16:10 - Story of building Renee Cosmetics 1:18:50 - Collaboration RCB team 1:22:20 - Rashmika Mandanna for Beardo 1:22:52 - 3 Departments Ashutosh wants to handle 1:24:27 - Best advice & worst advice for entrepreneurs 1:27:22 - 11 million in 11 months 1:28:22 - Conclusion --------------- 🎧 Stream Figuring Out episodes on Spotify: https://open.spotify.com/show/736rhmW7vilNgkFFo8aDz4 📺 Watch Figuring Out episodes on YouTube: https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ --------------- My gear for shooting this video: Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi Canon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMy Yunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0 Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIf Shure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiM Shure MV7 USB Podcast Microphone: https://amzn.to/3Xjy63d GODOX SL150II 150W LED Video Light: https://amzn.to/3XeN0aL ------------------ About Raj Shamani Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating