EP #12 What is BIMI, and will it help brands gain consumer confidence?

BIMI is a new TXT record security measure that sits on your servers and verifies your brand identity. It's an exciting new way to verify and validate a brand logo to reduce email spoofing and phishing. In this podcast, Matthew Verhout and Seth Blankow discuss how BIMI will affect the email industry and what it means to the marketers and users. Let's dive in the depths of what BIMI and hear about this new security technology from the ones helping develop it! We talk about: What's BIMI, and do you need it? How is BIMI different from the existing DMARC, DKIM, and SPF security records? Will BIMI help improve brand identity? What changes on the user-end? How to implement BIMI for your brand? What does the introduction of BIMI mean for the email industry?