EP #17 Email Strategies

In this special episode of ForTheLoveOfEmail podcast, we discuss email strategy from the perspective of a 20+-year-old veteran in the email industry. This is the first episode of the series coming up in the next few weeks where we introduce guests from our upcoming online event Netcore "The New Email Rule Book" . Today, we bring in Ryan Phelan who is the Marketing Chief and Fractional CMO of Origin Email talks about what works and what has changed in the email marketing scenario with the COVID coming into the picture. Ryan brings along extensive experience in building email strategies for companies from across multiple industries including B2B, B2C, FinTech, Education, and Travel and Hospitality, and has run numerous multivariate tests scaling companies. One of his first successes was scaling a company from $1500 a month to $1.5 million in revenues. Since then, Ryan has been hooked into email marketing and has grown his business Origin Email out of creating customer-focused email strategies for businesses. They discuss What is Email Strategy? What are the fundamental pieces that companies need to put in place as their foundation to set themselves up for success? What are the key methods that people are using to segment lists like the city, state, etc? How to build strategies to revive and reactivate dormant emails? Thoughts on having the biggest list size Thoughts on email hygiene services Tests that have worked well and tests that failed and lost money How to eliminate bias from strategy planning and think from a customer perspective? What are some new strategies or "shiny objects" that are successful right now? Closing discussion with a final tip on building better strategies now and post-COVID era