EP #20 Discussing Spam Emails and Blocklists in 2021

If you have been an email marketer, you've used Spamhaus to check your sending domains and IPs. In the first podcast of 2021, we are hosting a special guest, Matthew Stith from Spamhaus, about how blocklists work and what goes into building such lists. Matt Vernhout and Matthew Stith discuss different perspectives on spam traps, sender evaluation, best practices to avoid a spam trap, and much more in this highly insightful session with our leading email industry experts. They discuss: What are the important lists that people use to evaluate senders from the mailbox service provider perspective? Definition of what's consent-based and illegal Can you follow best practices and still be listed in a blocklist? You got listed on Spamhaus. How do you fix that? What's your opinion on validation services? Is spam trap classification useful? Can you reach out to Spamhaus and ask for assistance for basic health checks on their domains? What is Spamhaus predicting about email and blocklisting in 2021? A message for marketers in 2021