Do Backlinks Still Matter in AI Search?

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Are backlinks still important in AI search—or do brand mentions matter more? The answer is that both influence AI visibility, but they matter in different ways depending on context, intent, and how trust is established across the web. In this episode of Found in AI, Cassie sits down with Nathaniel Miller, Head of Marketing at Ashbrook Technologies and founder of his ...